An Investigation on the Distribution Channels and Demand Analysis for National Fertilizers Limited (NFL) Products in Sri Ganganagar District of Rajasthan, India

Fertilizer is one of the strategic inputs for enhancing productivity which enables the farmers to meet the growing demand for food in the country. Distribution of various fertilizers is very active and dense, chiefly done by cooperative societies, some public and private sectors. The study analyzed the distribution system of fertilizers in the Sri Ganganagar district of Rajasthan. Total number of respondents were 95 in which 75 farmers, 15 dealers and 5 wholesalers participated in the study. Farmers sought information about various fertilizers from dealers, peer experiences, company officers, demonstrations, and pamphlets. Farmers predominantly purchased fertilizers from dealers, retailers, wholesalers and though some also obtained them from other sources such as government agencies.