Items where Author is "Yu, Ziyin"
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Zhang, Yiling and Bian, Xiangyang and Cao, Aijuan and Yu, Ziyin (2018) The Influence of Self-Concept on Perceived Value in Apparel Brand Adoption Behavior - Based on Research Data from Hangzhou, China. Asian Social Science, 14 (7). p. 47. ISSN 1911-2017